Take Me Somewhere - Developing a rainfall app for farmers with Sarah Armstrong

Take Me Somewhere is a podcast by OAK Magazine. This episode of Take Me Somewhere has been recorded live in our mobile podcast van at the Riverine Plains Innovation Expo Field Day held in Yarrawonga on July 28 2022. 

Many successful small businesses start life from the kitchen table, and Sarah Armstrong’s story is no different.

Sparked from a conversation overheard at her parent’s kitchen table after a night of rain, Sarah developed the SparkDrop app - a digital platform to store rainfall data and share it with the community.

The land has been Sarah’s whole upbringing. Sarah’s father, his father Sparky and his father before him have been thriving and surviving in farming for over 100 years in Australia.

It's Sarah’s grandfather, Don "Sparky" Armstrong, who is the inspiration behind the app’s name. The app is a way to continue her family’s legacy and share her love for the land.

In this candid and unedited conversation, Sarah shares with us the beginning of her app, the cost of developing one, how she handled an email glitch during launch week, marketing tactics and the special bond she has with her dad and grandfather.  

You can also read about Sarah's story in OAK Magazine - Issue 12.

ABOUT OAK MAGAZINE

This episode was hosted by Kimberley Furness, founder + editor of OAK Magazine. OAK Magazine is a proudly independent print publication dedicated to sharing stories and amplifying voices of female entrepreneurs and women in business in regional and rural Australia. Founded in Bendigo, this quarterly publication is filled with expertise, insights and small business guidance from driven, inspiring and successful local women.

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For more inspiring stories, visit OAK Magazine website. Hosted by Kimberley Furness, Founder + Editor, OAK Magazine.

This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy