Episode 2

full
Published on:

10th Apr 2020

Baby bags and branding with Alf the Label

Like many expectant mums, Sophie Doyle was struggling to find the perfect nappy bag. Rather than settle, Sophie took the matter into her own hands by sketching her vision of the ultimate nappy bag and having it made in Bali.

It wasn’t long before her friends wanted that same stylish and versatile nappy bag.

And so, in 2016, Alf The Label was born.

What started out as a hobby with an initial run of 50 bags has quickly scaled into a million dollar business with a customer base that stretches across the globe.

Sophie shares with us her start up story, the challenges of running a business from Western Australia, managing a serious health issue as well her advice on the importance of branding.

ABOUT OAK MAGAZINE

This episode was hosted by award winning publisher Kimberley Furness, founder + editor of OAK Magazine. OAK Magazine is a proudly independent print publication dedicated to sharing stories and amplifying voices of female entrepreneurs and women in business in regional and rural Australia. Founded in Bendigo, this biannual publication is filled with expertise, insights and small business guidance from driven, inspiring and successful local women.

Stay social and connect with OAK Magazine on Facebook and Instagram.

For more inspiring stories, visit OAK Magazine website. Hosted by Kimberley Furness, Founder + Editor, OAK Magazine.



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About the Podcast

A Friend of Mine by OAK Magazine
Regional and rural women in business
A Friend of Mine is a series of conversations with some incredible and inspiring women in business from regional and rural Australia.

Whether you’re starting out in business and wondering how to go from side hustle to full time or you’re looking for ways to expand on what you’ve already established, A Friend of Mine will take a deep dive into the nitty gritty to help you along your journey.

Let us introduce you to some amazing female entrepreneurs who will share their experience and knowledge of what it takes to start, grow and scale a successful business.

Connect with OAK Magazine on Facebook [https://www.facebook.com/oakmagazineau] and Instagram [https://www.instagram.com/oakmagazineau]

For more inspiring stories, visit OAK Magazine website [https://www.oakmagazine.com.au]

A Friend of Mine is proudly produced by OAK Magazine. Hosted by Kimberley Furness, Founder + Editor, OAK Magazine.

About your host

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Kimberley Furness