Episode 47

full
Published on:

10th Oct 2022

Sweet success of Bendigo Brittle with Greta Donaldson

A desire for a change in pace and a life-long love of her grandmother’s cooking led burnt-out Melbourne PR executive Greta Donaldson to a new life, and a new business - Bendigo Brittle.

Greta was inspired to establish the business after whipping up a batch of peanut brittle for a family Christmas gathering. The brittle was a huge hit and she began to consider options for sale.

Bendigo Brittle has now established a strong following as Greta, and a small team of employees, offer her sweet treats from an uber cool confectionery cart at markets around Victoria as well as being in talks with supplying her brittle to a national airline.

Greta shares with us the fast-paced life of PR, how she “knocks the socks off” potential stockists, why she waited to launch a website, the importance of networking and how her world ground to a halt after losing her little sister Peta to ovarian cancer.

PLUS Greta shares with us an exclusive announcement in regards to a new Bendigo Brittle product.

Also mentioned in this episode - Mia Freeman, Georgie Coghlan, Mardi Featherston, Bendigo Tourism, Business Victoria, Studio Von, Sonya Anthony from Masons Bendigo, and Sarah from Windella Farm.

This episode was recorded in OAK Magazine’s mobile podcast recording van.

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ABOUT OAK MAGAZINE

This episode was hosted by Kimberley Furness, founder + editor of OAK Magazine. OAK Magazine is a proudly independent print publication dedicated to sharing stories and amplifying voices of female entrepreneurs and women in business in regional and rural Australia. Founded in Bendigo, this quarterly publication is filled with expertise, insights and small business guidance from driven, inspiring and successful local women.

Stay social and connect with OAK Magazine on Facebook and Instagram.

For more inspiring stories, visit OAK Magazine website. Hosted by Kimberley Furness, Founder + Editor, OAK Magazine.



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About the Podcast

A Friend of Mine by OAK Magazine
Regional and rural women in business
A Friend of Mine is a series of conversations with some incredible and inspiring women in business from regional and rural Australia.

Whether you’re starting out in business and wondering how to go from side hustle to full time or you’re looking for ways to expand on what you’ve already established, A Friend of Mine will take a deep dive into the nitty gritty to help you along your journey.

Let us introduce you to some amazing female entrepreneurs who will share their experience and knowledge of what it takes to start, grow and scale a successful business.

Connect with OAK Magazine on Facebook [https://www.facebook.com/oakmagazineau] and Instagram [https://www.instagram.com/oakmagazineau]

For more inspiring stories, visit OAK Magazine website [https://www.oakmagazine.com.au]

A Friend of Mine is proudly produced by OAK Magazine. Hosted by Kimberley Furness, Founder + Editor, OAK Magazine.
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